lets try to pull this into a var

lib/tasks/search.rake

@@ -3,6 +3,7 @@ namespace :search do
   task :init do
     puts 'Creating search data json file...'
     touch 'search-data.json'
+    content = %Q[{{ page.content | markdownify | strip_html | xml_escape | remove: 'Table of contents' | remove: page.title | strip_newlines | replace: '\', ' ' }}]
 
     File.open('search-data.json', 'w') do |f|
       f.puts '---
@@ -11,7 +12,7 @@ namespace :search do
   {% for page in site.html_pages %}"{{ forloop.index0 }}": {
     "id": "{{ forloop.index0 }}",
     "title": "{{ page.title | xml_escape }}",
-    "content": "{{ page.content | markdownify | strip_html | xml_escape | remove: \'Table of contents\' | remove: page.title | strip_newlines | replace: \'\\', \' \'}}",
+    "content": 'content',
     "url": "{{ page.url | xml_escape }}"
   }{% if forloop.last %}{% else %},
   {% endif %}{% endfor %}